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To fail, or to stop being successful

to go tits-up

if something goes tits-up it fails completely

fail

verb

to be unsuccessful when you try to do something

founder

verb

to begin to fail

languish

verb

to fail to be successful or to improve

backfire

verb

if a plan or idea backfires, it has the opposite effect to the one that you wanted

fizzle

verb

to gradually fail, become less enthusiastic, or disappear, especially after starting successfully

collapse

verb

to suddenly fail or stop existing

flop

verb

if a play, film, or new product flops, it is completely unsuccessful

crash

verb

if a business crashes, it fails suddenly and completely

bomb

verb

to be very unsuccessful

emoji

a small digital image … which is used in electronic communication to express emotion or other simple concepts

BuzzWord Article

Open Dictionary

major on (doing) sth

to have or do a lot of something; to focus on a particular thing

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