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General words for appearances

optics

noun

the way a situation looks to the general public

appearance

noun

the way that someone or something looks

look

noun

the appearance that someone or something has

aspect

noun

the appearance of someone or something

effect

noun

an artificial appearance given to a surface or to an object

externals

noun

the way that someone or something appears from the outside, especially when this is different from the way they really are

styling

noun

the way that something is made to look

surface

noun

the way that someone or something looks or seems while their true feeling or character remains hidden

face

noun

the way that something looks or appears to people

cast

noun

the particular way that something looks, especially if it is only slightly noticeable

emoji

a small digital image … which is used in electronic communication to express emotion or other simple concepts

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Open Dictionary

major on (doing) sth

to have or do a lot of something; to focus on a particular thing

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