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addaword.gifdefinition of pre-roll

a video ad that appears before an online video is played; users have to watch the ad before their chosen video starts
For instance, do users have a higher tolerance for a 30-second pre-roll against a 10-minute video, as opposed to a 10-second pre-roll that runs against a 3-minute video?
Submitted from United Kingdom on 26/02/2013 15:15:00
Definition of pre-roll from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online


a fashion trend in which people intentionally wear ordinary, inexpensive, widely-available clothing

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