Did you know?

Click any word in a definition or example to find the entry for that word

addaword.gifdefinition of persona

noun
in marketing, a persona is a fictitious character based on known features of the target audience for a product. As part of the development of a new product, several personas are created in order to ensure that the product meets all their needs
Once you have developed your personas, you then need to use what you’ve learnt to guide the development of your content marketing strategy.
Submitted from United Kingdom on 19/06/2013 15:21:00
Definition of persona from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online

creep

used with other nouns to describe the unexpected and often unwanted effects of a particular situation or trend

BuzzWord Article

Blog

A must for anyone with an interest in the changing face of language. The Macmillan Dictionary blog explores English as it is spoken around the world today.

global English and language change from our blog