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addaword.gifdefinition of native ad

noun
an advertisement that is embedded in a website, app, etc so that it looks like part of the website or app
Native ads match the visual design of the experience they live within, and look & feel like natural content.
Submitted from United Kingdom on 10/06/2014 10:16:00
Definition of native ad from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online

pre-roll

a video advertisement that appears immediately before an online video

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