definition of advertainment
a form of communication, e.g. (music) video or short film, which combines advertising and entertainment and whose aim is to endorse a brand or company
Call them advertainment, branded content or brand clips, commercials vignettes that are packaged like mini-movies and barely mention the advertiser’s name are a fast-growing trend.
Submitted from United Kingdom on 23/05/2013 09:41:00