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verb [transitive] persuade pronunciation in British English /pə(r)ˈsweɪd/
Word Forms
present tense
present participlepersuading
past tensepersuaded
past participlepersuaded
  1. 1
    to make someone agree to do something by giving them reasons why they should

    He did finally come with us, although it took a long time to persuade him.

    persuade someone to do something:

    Nobody could persuade her to change her mind.

    1. a.
      to cause someone to do something by being a good reason for doing it
      persuade someone to do something:

      What persuaded you to accept the job?

  2. 2
    to make someone believe that something is true

    Their argument failed to persuade me.

    persuade someone (that):

    I managed to persuade him that it was not his fault.

    persuade someone of something:

    There was no way she could persuade him of her innocence.



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a derogatory word used for referring to people in the banking and investment industry who are thought of as taking serious risks in order to increase their own earnings …

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