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lure

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verb [transitive] British English pronunciation: lure /ljʊə(r)/ 
Word Forms
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present tense
I/you/we/theylure
he/she/itlures
present participleluring
past tenselured
past participlelured

Related dictionary definitions

  1. to persuade someone to do something by making it look very attractive

    The campaign is designed to lure tourists back to the province.

    You hope your kids will not be lured into smoking.

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