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incentive

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noun [countable/uncountable] British English pronunciation: incentive /ɪnˈsentɪv/ 
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singularincentive
pluralincentives
  1. something that makes you want to do something or to work harder, because you know that you will benefit by doing this

    They want to stimulate growth in the region by offering incentives to foreign investors.

    incentive to do something:

    Many farmers have little incentive to invest in costly conservation measures.

    The promise of a job will give Mary an incentive to pass the exam.

    financial/tax incentive:

    Employers are being offered financial incentives to hire young people.

    an added incentive:

    The seaside venue of the conference is an added incentive.

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