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a symbolic gesture
The social media site, Mashable, calls these kinds of "social gestures," one of the tech trends to look out for in 2012: "With 800 million people already on Facebook, its growth is bound to be slow. But if sharing becomes automatic, the volume of content on Facebook will continue to grow at an accelerated pace."
This is the British English definition of gesture. View American English definition of gesture.
the practice of looking at a product online before going to a conventional store to buy itBuzzWord Article
a person who has or claims to have a lot of influenceadd a word