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trend

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noun [countable] trend pronunciation in American English /trend/ 
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singulartrend
pluraltrends
  1. a gradual change or development that produces a particular result
    trend toward/to:

    We've seen a trend toward more violent movies this year.

    trend in:

    the latest trends in popular music

    an upward/downward trend:

    Today's figures continue the upward trend in the stock market.

    follow a trend:

    Everyone seems to be following the trend for sleek shiny hairstyles.

    buck a trend (=not be affected by a general trend):

    Dell announced profits up by 30%, bucking the trend in the troubled high-tech market.

    Synonyms and related words for this sense of trend

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