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custom

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noun custom pronunciation in American English /ˈkʌstəm/
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singularcustom
pluralcustoms
  1. 1
    [countable/uncountable] something that people do that is traditional or usual
    local customs and traditions
    the custom of doing something: the custom of kissing under the mistletoe
    Synonyms and related words
    1. a.
      something that a particular person regularly does
      On Wednesday evening, as was his custom, he went down to the village.
      Synonyms and related words
  2. 2
    [uncountable] British the practice of buying goods or services from a particular store or company
    Several restaurants compete for tourists’ custom.

free-from

used to describe foods which don't contain ingredients such as wheat, dairy products etc …

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