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clickthrough  - definition and synonyms

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noun clickthrough pronunciation in American English /ˈklɪkˌθru/
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singularclickthrough
pluralclickthroughs
  1. 1
    [countable] computing an advertisement on a website that you click on in order to move to another page or website
  2. 2
    [countable/uncountable] computing the process of clicking on an advertisement on a website in order to move to another page or website
  3. 3
    [uncountable] business a way of measuring how effective an Internet advertisement is, based on the number of times someone goes from the advertisement to the advertiser’s website

bit rot

when electronic information is lost because the software or devices needed to read it are no longer available

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troll factory

a company that pays its employees to write online comments in favour or against somebody or something posing as ordinary Internet users

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