Did you know?

Click any word in a definition or example to find the entry for that word

brand amplification - definition and synonyms

What are red words?

90% of the time, speakers of English use just 7,500 words in speech and writing. These words appear in red, and are graded with stars. One-star words are frequent, two-star words are more frequent, and three-star words are the most frequent.

  1. From our crowdsourced Open Dictionary
    the marketing or promotion of a product or service through text and/or by visual means in order to make it more successful

    Banana Republic is certainly on a hot innovation track with their Fall project initiative with the AMC hit series Mad Men. ... With striking and bold ads that read, ‘Get Mad’, you can’t help but be engaged. This is a prime example of brand amplification. Banana Republic has elevated their brand experience by embedding themselves in a show that has deeply penetrated the American Psyche.

    Submitted from United Kingdom on 09/01/2012


a lifestyle focussing on simple pleasures such as comfort and cosiness in the home, and spending time with friends and family

BuzzWord Article

Open Dictionary


a form of location that involves the underwater detonation of a bomb which causes sound waves that are picked up by ships

add a word


A must for anyone with an interest in the changing face of language. The Macmillan Dictionary blog explores English as it is spoken around the world today.

global English and language change from our blog
Macmillan learn live love play