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astroturfing - definition and synonyms

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noun
  1. From our crowdsourced Open Dictionary
    the use of formal public relations or political campaigns to create what seems to be a popular grassroots movement about a particular issue. Astroturf is artificial grass, and astroturfing is a word that plays with the idea of genuine grass and therefore genuine grassroots popular opinion.
    That company seems to be specializing in astroturfing these days – did you see their latest publicity?
    Submitted by James from United Kingdom on 17/02/2009 21:45:00

ruburb

an area in the countryside where there are both housing developments and farms, and many people travel to work in nearby cities

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troll factory

a company that pays its employees to write online comments in favour or against somebody or something posing as ordinary Internet users

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