formal to increase the power or importance of someone or something when this is not deserved or reasonable
to describe something in a way that makes it seem better, worse, larger, more important etc than it really is
formal to talk about something in a way that makes it seem more important, impressive, or serious than it really is.
to try to persuade people to believe that something is more important than it is
to make someone or something seem more impressive than they really are
to believe or suggest that someone or something is perfect or better than they really are
to make something or someone seem more important than they really are
to treat something as being more important or more serious than it really is