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To be important, or to give something importance - synonyms or related words

matter

verb

to be important

figure

verb

to be an important part of something

emphasize

verb

to give particular importance or attention to something

count

verb

to be important, or to have influence

predominate

verb

formal

to have more power, influence, or importance than other things or people

dominate

verb

to be the most important issue, activity, problem etc in a particular situation

signify

verb

to have influence or an important effect on something

loom large

to have a lot of importance or influence over someone or something

lie at the heart of something

to be the most important part of something

mean something/everything

to be important/very important

rat tail

a type of hairstyle which has a long, thin strip of hair growing down the back of the neck

BuzzWord Article

Open Dictionary

speak human

(of a politician) to be able to communicate and connect with ordinary people

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