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Types of advertisement

advertorial

noun

an advertisement in a newspaper or magazine that looks like one of its normal articles

billboard

noun

a large board for advertisements in an outside public place

bumper sticker

noun

a small sign that you can stick on your car with a message on it that may be funny, political, or advertising something

circular

noun

a document, especially a letter or advertisement, that is sent to a lot of people at the same time

classified ad

noun

a short advertisement that you put in a newspaper, for example so that you can sell something

the classifieds

noun

the classified ads in a newspaper

clickthrough

noun

an advertisement on a website that you click on in order to move to another page or website

commercial

noun

an advertisement on television or radio

commercial break

noun

a short interruption in a television or radio programme when advertisements are broadcast

display advertising

noun

advertising that has features such as photographs or a logo (=symbol representing a company) as well as writing

endorsement

noun

an occasion when someone famous says in an advertisement that they like a product

flyer

noun

an announcement or advertisement that is printed on a sheet of paper and given to people

goody bag

noun

a bag containing small presents given by a company to help advertise a product or service

handbill

noun

a small printed piece of paper advertising something that someone gives you in the street. A more usual word is flier.

hoarding

noun

a large board used for advertising outside

infomercial

noun

a long advertisement on television that is made in the style of an ordinary programme

insert

noun

an advertisement or information sheet put inside a newspaper, magazine, or book

interstitial

noun

a page that appears before or after another page on a website, often showing advertisements or asking if the user is old enough to view the material

jingle

noun

a short phrase, usually with music, that is easy to remember, used for advertising something on the radio or television

junk mail

noun

advertising and other information sent to you by post, email, or fax, although you did not ask for it and do not want it

mailshot

noun

a letter or advertisement sent to many people at the same time

personal

noun

a personal ad

the personals

noun

the personal column in a newspaper or magazine

personal ad

noun

a short advertisement put in a newspaper or magazine by someone who is looking for friendship or for a sexual or romantic relationship

personal column

noun

a list of private advertisements or messages in a newspaper or magazine

placard

noun

a large notice in a public place, used for advertising something or carried in order to protest against or support something

playbill

noun

a printed advertisement for a play

plug

noun

an attempt to make people interested in a book, film etc by talking about it in an enthusiastic way, especially on a radio or television programme

poster

noun

a large printed notice or picture that you put on a wall for decoration or to announce or advertise something

posting

noun

a public notice, especially one advertising a job

pre-roll

noun

a short advertisement that plays before an online video

press pack

noun

a collection of information and advertising material that a company prepares about itself and sends to journalists or customers

promo

noun

something that advertises a product

publicity stunt

noun

something unusual that is done to make people notice a person, organization, or product

puff

noun

something that someone says or writes in order to advertise or praise something in public

sandwich board

noun

a pair of boards with advertisements on them, joined at the top and put over the shoulders of a person who walks around in a public place

sign

noun

a flat object with words or pictures on it, put in a public place to provide information or advertise something

situations vacant

noun

the part of a newspaper that contains advertisements for jobs

slogan

noun

a short phrase that is easy to remember and is used to advertise something or to express the beliefs of a political party or other group

small ad

noun

a short advertisement that you put in a newspaper when you want to buy or sell something

station break

noun

a pause in a television or radio programme to announce the name of the station and other details about it

station identification

noun

a station break

tag line

noun

a short phrase for advertising something

tease

noun

something that is designed to make people interested in an event that will happen or in a product that will become available later

trailer

noun

an advertisement for a film or television programme that shows a short part of that film or programme

want ad

noun

a classified ad

hostile architecture

the design of buildings or public spaces in a way which discourages people from touching, climbing or sitting on them …

BuzzWord Article

Open Dictionary

boots on the ground

a situation in which a country's armed forces are physically present in an area of conflict …

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