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Something that is popular only for a short time

craze

noun

something that suddenly becomes very popular, but for only a short time

fad

noun

something that is popular or fashionable for only a short time

nine-day/seven-day/one-day wonder

someone or something that people are interested in and excited about for a short time only

a flash in the pan

someone or something that is popular or successful for a very short time only

flavour of the month

something or someone that is very popular for only a short time

kabaddi

a game in which two teams of seven players take turns to chase and try to touch players on the opposing team

BuzzWord Article

Open Dictionary

Ouch!

a response to a scathing comment or unpleasant situation

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