craze
noun
something that suddenly becomes very popular, but for only a short time
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someone or something that people are interested in and excited about for a short time only
someone or something that is popular or successful for a very short time only
something or someone that is very popular for only a short time
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using the Internet where you work, during working hours, for activities which are not work-related
BuzzWord ArticleOpen Dictionary
… to reveal a small part of your intentions in order to attract support, without actually committing yourself to doing anything
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