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Advertising, marketing and PR

adspend

noun

the amount of money spent on advertising for a product or activity

advertising

noun

the business of making advertisements

advertising

noun

advertisements in general

affiliate marketing

noun

the practice of using one website to market the products and services of several other websites

ambush marketing

noun

a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event’s organizers and without paying them any money

billing

noun

the way in which a performer or an event is advertised, especially the importance that is given to them

branding

noun

the use of advertising, design, and other methods to make people recognize and remember a particular product

campaign

noun

a series of things such as television advertisements or posters that try to persuade people to buy a product

clickthrough

noun

the process of clicking on an advertisement on a website in order to move to another page or website

clickthrough

noun

a way of measuring how effective an Internet advertisement is, based on the number of times someone goes from the advertisement to the advertiser’s website

direct mail

noun

advertisements posted to people at home

event marketing

noun

activities that are designed to advertise an event

flyposting

noun

the activity of sticking printed announcements or advertisements in places where they are not allowed

hard sell

noun

a method of selling in which someone tries very hard to persuade customers to buy something

hook

noun

a method used for getting people interested in and attracted to something, especially something that you are selling

hype

noun

the use of a lot of advertisements and other publicity to influence or interest people

livery

noun

the colours and designs that a company uses on its products or on vehicles that belong to the company

mailing

noun

an act of sending many copies of a letter, advertisement etc by post at one time

marketing

noun

the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy

market research

noun

the process of collecting information about what products people like to buy, or what people like or dislike about a particular product

merchandising

noun

things such as toys and clothes that are related to a popular film, television programme, sports team etc

product placement

noun

the use of a company’s product in a film or television show as a way of advertising the product

promotion

noun

the process of attracting people’s attention to a product or event, for example by advertising

publicity

noun

attention in magazines, newspapers, or television

publicity

noun

information that makes people notice a person, product etc

publicity

noun

the business of producing such information

public relations

noun

the relationship between an organization and the public

public relations

noun

the activity of creating a good opinion among people about a person, product, company, or institution

public relations exercise

noun

an event or activity that is intended to make people have a good opinion about a person or organization

soft sell

noun

a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner

viral marketing

noun

a type of marketing in which an organization’s customers advertise a product simply by talking to other people about it

billposting

noun

cold calling

noun

pre-cation

a paid holiday given to a new employee before they start their job

BuzzWord Article

Open Dictionary

selfie stick

an expandable stick which you attach to a mobile phone or camera to help you take a selfie …

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