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British pronunciation of 

wildfire

view main entry for wildfire noun  /ˈwaɪldˌfaɪə(r)/
British English pronunciation: wildfire
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BuzzWord

sharewashing

a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits

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Open Dictionary

textable

open/agreeable/able to be communicated with via text

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