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British pronunciation of 

watchword

view main entry for watchword noun  /ˈwɒtʃˌwɜː(r)d/
British English pronunciation: watchword
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BuzzWord

sharewashing

a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits

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Open Dictionary

textable

open/agreeable/able to be communicated with via text

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