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British pronunciation of 

effective

view main entry for effective adjective  /ɪˈfektɪv/
British English pronunciation: effective
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derived word

effectiveness

  noun [uncountable]
British English pronunciation: effectiveness
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This is the British English pronunciation of effective.

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sharewashing

a marketing strategy which deceives people by trying to suggest that a business is motivated by principles of sharing rather than conventional profits

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Open Dictionary

textable

open/agreeable/able to be communicated with via text

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