definition of persona
in marketing, a persona is a fictitious character based on known features of the target audience for a product. As part of the development of a new product, several personas are created in order to ensure that the product meets all their needs
Once you have developed your personas, you then need to use what you’ve learnt to guide the development of your content marketing strategy.
Submitted from United Kingdom on 19/06/2013 15:21:00