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addaword.gifdefinition of nudge theory

noun
the belief that people can be made to change their behaviour by being gently encouraged rather than being forced to do things
It is better known for its use of the blunt instrument of budget cuts but now the O'Farrell government is turning to ''nudge theory'' to change people's behaviour in areas as diverse as debt collection and smoking rates.
Submitted by: Harris Park from United Kingdom on 30/04/2013 14:52:00
Definition of nudge theory from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online

mom jeans

a style of loose-fitting jeans with a high waist, often considered unfashionable

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