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addaword.gifdefinition of geofencing

noun
a form of technology which draws a virtual boundary around a real geographical area
Using geofencing technology to alert shoppers of relevant nearby offers, ShopAlerts creates a "magical marketing moment" that makes everyone happy: brands get increased store traffic and more purchases, and customers get the inside scoop and convenient mobile offers they want.
Submitted from United Kingdom on 01/02/2013 09:50:00
Definition of geofencing from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online

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