definition of gamification
the use of features and concepts (e.g. points, levels, leader boards) from games in non-game environments, such as websites and applications, in order to attract users to engage with the product
In tactical terms, gamification can be thought of as using some elements of game systems in the cause of a business objective. It's easiest to identify the trend with experiences (frequent flyer programs, Nike Running/Nike+ or Foursquare) that feel immediately game-like.
Submitted from United States on 26/05/2011 13:08:00