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addaword.gifdefinition of digital touch point

marketing jargon for a way of contacting customers via the Internet. Examples include microsites, surveys, apps and emails.
The public's love affair with the app has prompted huge investment from large companies seeking another digital touch point with customers.
Submitted from United States on 20/05/2011 15:16:00
Definition of digital touch point from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online


… a feeling of pleasure you get from spending time doing what you want and not worrying about what other people are doing or saying

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