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addaword.gifdefinition of digital touch point

marketing jargon for a way of contacting customers via the Internet. Examples include microsites, surveys, apps and emails.
The public's love affair with the app has prompted huge investment from large companies seeking another digital touch point with customers.
Submitted from United States on 20/05/2011 15:16:00
Definition of digital touch point from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online


a course of study which is much shorter than a university course and focuses on the skills you need for a job, especially computer-related skills

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