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addaword.gifdefinition of digital touch point

noun
marketing jargon for a way of contacting customers via the Internet. Examples include microsites, surveys, apps and emails.
The public's love affair with the app has prompted huge investment from large companies seeking another digital touch point with customers.
Submitted from United States on 20/05/2011 15:16:00
Definition of digital touch point from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online

kimchi

a Korean dish made from fermented cabbage or other vegetables, garlic and spices

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