definition of brand amplification
the marketing or promotion of a product or service through text and/or by visual means in order to make it more successful
Banana Republic is certainly on a hot innovation track with their Fall project initiative with the AMC hit series Mad Men. ... With striking and bold ads that read, ‘Get Mad’, you can’t help but be engaged. This is a prime example of brand amplification. Banana Republic has elevated their brand experience by embedding themselves in a show that has deeply penetrated the American Psyche.
Submitted from United Kingdom on 09/01/2012 16:48:00