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addaword.gifdefinition of advertecture

the use of enormous advertising material that covers a large part of a building in a public place
At the northern end of Times Square there's a huge wraparound example of what's called advertecture. The Barclays Capital Building has a 50 foot wraparound LED screen that used to flash Lehman Brothers name in green writing.
Submitted from United Kingdom on 17/04/2013 10:28:00
Definition of advertecture from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online


used to describe foods which don't contain ingredients such as wheat, dairy products etc …

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