top of mind - definition and synonyms

adjective
  1.   From our crowdsourced Open Dictionary
    1
    the first priority

    When you do decide to buy a car, fuel efficiency should be top of mind.

    Submitted by Boris Marchenko from Russian Federation on 19/11/2015
  2.   From our crowdsourced Open Dictionary
    2
    the most likely association with something

    Adding your photo, logo and tagline to a custom shirt will keep your brand top-of-mind.

    Submitted by Boris Marchenko from Russian Federation on 19/11/2015