thick data - definition and synonyms

noun
  1.   From our crowdsourced Open Dictionary
    data from sources including surveys, questionnaires, focus groups, interviews, journals, videos etc. that helps market researchers gather detailed, specific knowledge about their target audience

    When organizations want to know what they do not already know, they need Thick Data because it gives something that Big Data explicitly does not—inspiration.

    Submitted from United Kingdom on 09/03/2016