the Delia effect - definition and synonyms

noun
  1.   From our crowdsourced Open Dictionary
    the way in which food products sell out much more quickly than usual when they are used on TV food programmes. This effect is named after Delia Smith, a well-known TV cook in Britain

    the Delia effect meant that suddenly cranberries disappeared from the shelves of all supermarkets just before Christmas

    Submitted by missjones from United Kingdom on 28/04/2009