soft opening - definition and synonyms

noun [countable] business 

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/ˌsɒft ˈəʊp(ə)nɪŋ/
singularsoft opening
pluralsoft openings
  1. a time when a business such as a restaurant opens informally without much publicity, before the official opening

    Tonight was a soft opening. Tomorrow, Thursday, March 29th, is the first regular day open with hours 11 a.m. to 8 p.m.

    After a weeks-long soft opening, the restaurant officially opens today.