slogan - definition and synonyms

 
noun [countable] 

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/ˈsləʊɡən/
singularslogan
pluralslogans
  1. a short phrase that is easy to remember and is used to advertise something or to express the beliefs of a political party or other group

    The company unveiled its new advertising slogan this week.

    Anti-government slogans had been sprayed all over the wall.