self-referential marketing - definition and synonyms

noun

or SRM

  1.   From our crowdsourced Open Dictionary
    the concept of an individual or organization placing one original product inside another, thereby increasing the exposure and revenue potential of each one

    In an effort to make its newest feature film and lighting equipment line more popular, the studio used self-referential marketing to maximize the exposure of both products.

    Submitted by Cheo from United States on 13/06/2014