rhetoric - definition and synonyms

 
noun [uncountable] 

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/ˈretərɪk/
  1. a style of speaking or writing that is intended to influence people

    anti-American rhetoric

    the rhetoric of freedom/reform/law and order

    1. a.
      a style of speaking or writing that is intended to impress people but is not honest
      empty/mere rhetoric:

      Campaign promises have proved to be empty rhetoric.

    2. b.
      literature the art of using language in a way that is effective or that influences people