PR stunt - definition and synonyms

  1.   From our crowdsourced Open Dictionary
    a public relations exercise (=an event or action whose aim is to get members of the public to have a good opinion about a person, organization or product)

    A story about a man who mistakenly received a size 1,450 slipper from a mail-order company may have been an elaborate PR stunt.

    Submitted by Boris Marchenko from Russian Federation on 24/05/2016