nudge theory - definition and synonyms

noun
  1.   From our crowdsourced Open Dictionary
    the belief that people can be made to change their behaviour by being gently encouraged rather than being forced to do things

    It is better known for its use of the blunt instrument of budget cuts but now the O'Farrell government is turning to ''nudge theory'' to change people's behaviour in areas as diverse as debt collection and smoking rates.

    Submitted by Harris Park from United Kingdom on 30/04/2013