neurocinematics - definition and synonyms

  1.   From our crowdsourced Open Dictionary
    the study of the way the brain reacts when watching a cinema film

    This new approach, known as neurocinematics, is beginning to make itself felt in movie-making and could one day help regulatory bodies implement appropriate age restrictions on films.Neurocinematics is a term coined by Uri Hasson at Princeton University, who was among the first to investigate how the brain responds to movies using an fMRI brain scanner.

    Submitted from United Kingdom on 06/02/2012