loyalty - definition and synonyms


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  1. 1
    [uncountable] support that you always give to someone or something because of your feelings of duty and love towards them

    She inspires great loyalty among her staff.

    loyalty to:

    I was impressed by his loyalty to his brother.

    command loyalty (=have someone’s loyalty):

    In the workplace he commanded intense loyalty.

    1. a.


      [plural] your feelings that you want to be loyal to someone or something

      Family loyalties can be very strong.

      someone’s loyalties are/lie with:

      My loyalties lie with the team, not the manager.

       Synonyms and related words
  2. 2
    [uncountable] continued use of the products or services of a particular business

    a high level of brand loyalty