hard launch - definition and synonyms

noun [countable/uncountable] business 

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/ˌhɑː(r)d ˈlɔːntʃ/
singularhard launch
pluralhard launches
  1. the act of making a new product or service fully available to the public and the media

    The job board saw its hard launch on 5th July and has already seen significant interest from both recruiters and graduates.