goodwill - definition and synonyms

noun [uncountable] 

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  1. 1
    a feeling of wanting to be friendly and helpful to someone
    a gesture of goodwill:

    As a gesture of goodwill, we agreed to do the work free of charge.

  2. 2
    business the good reputation and good relationships that a company has with its customers, and how much these are worth if the company is sold