gimmick - definition and synonyms

noun [countable] 

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/ˈɡɪmɪk/
singulargimmick
pluralgimmicks
  1. 1
    something that is intended to impress and interest you but is really not at all useful

    It’s not a real education policy, it’s just a gimmick to win votes.

  2. 2
    Philippine English an enjoyable night out with friends

    It’s always nice to be with friends on a gimmick.

derived word

gimmicky

adjective
adjectivegimmicky
comparativegimmickier
superlativegimmickiest