cut-through - definition and synonyms

noun
  1.   From our crowdsourced Open Dictionary
    the quality of being able to gain attention for something, especially in the media, when this is difficult (by 'cutting through' the other stuff)

    The announcement has led news bulletins and generated debate, achieving more cut-through in the media than most of the things Labour has to say.

    Submitted from United Kingdom on 18/02/2013