clickthrough - definition and synonyms

noun 

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/ˈklɪkˌθruː/
singularclickthrough
pluralclickthroughs
  1. 1
    [countable] computing an advertisement on a website that you click on in order to move to another page or website
  2. 2
    [countable/uncountable] computing the process of clicking on an advertisement on a website in order to move to another page or website
  3. 3
    [uncountable] business a way of measuring how effective an Internet advertisement is, based on the number of times someone goes from the advertisement to the advertiser’s website