astroturfing - definition and synonyms

noun
  1.   From our crowdsourced Open Dictionary
    the use of formal public relations or political campaigns to create what seems to be a popular grassroots movement about a particular issue. Astroturf is artificial grass, and astroturfing is a word that plays with the idea of genuine grass and therefore genuine grassroots popular opinion.

    That company seems to be specializing in astroturfing these daysdid you see their latest publicity?

    Submitted by James from United Kingdom on 17/02/2009