advertecture - definition and synonyms

noun
  1.   From our crowdsourced Open Dictionary
    the use of enormous advertising material that covers a large part of a building in a public place

    At the northern end of Times Square there's a huge wraparound example of what's called advertecture. The Barclays Capital Building has a 50 foot wraparound LED screen that used to flash Lehman Brothers name in green writing.

    Submitted from United Kingdom on 17/04/2013