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the Delia effect - definition and synonyms

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noun
  1. From our crowdsourced Open Dictionary
    the way in which food products sell out much more quickly than usual when they are used on TV food programmes. This effect is named after Delia Smith, a well-known TV cook in Britain
    the Delia effect meant that suddenly cranberries disappeared from the shelves of all supermarkets just before Christmas
    Submitted by missjones from United Kingdom on 28/04/2009 10:00:00

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