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spruik - definition and synonyms

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verb [intransitive/transitive] Australian informal     spruik pronunciation in British English
Word Forms
present tense
present participlespruiking
past tensespruiked
past participlespruiked
  1. to try to persuade someone to do or buy something, often in a dishonest or exaggerated way

    a time when travelling salesmen spruiked their wares in the town square

    Going “gift-free” has been spruiked in the pages of the Oprah magazine and advocated by Mennonite Christians as a way to rediscover the reason for the season.

derived word


noun [countable]
Word Forms

Use a spruiker to draw in the crowds.



to manipulate someone psychologically so that they begin to question their own perceptions and memories

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Open Dictionary

Dunning-Kruger effect

the phenomenon by which an incompetent person is too incompetent to understand his own incompetence

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